I was born and raised in Buenos Aires. I began my professional life chasing music, with two albums released by my first band, but it soon became clear that my real calling lay elsewhere. I turned my attention to visual storytelling and the audiovisual world, studying graphic design before specialising in advertising.

I cut my teeth at well known agencies including The Walt Disney Company, Leo Burnett, Wunderman and Young & Rubicam, working on brands such as Miramax, Disney, Diario La Nación, Ford, Microsoft and Nokia.

In 2009 I moved to Madrid, where I joined Cheil and later McCann, working on major accounts including Santander, Real Madrid, Samsung and Vodafone. During my time at McCann, I was promoted to Creative Supervisor, leading the digital team.

In 2013, I relocated to London to join a startup, where I eventually became Creative Director, overseeing the creative department and collaborating with brands such as Virgin Media and Bayer. In 2015, I worked as a freelance creative with Mother London.

In 2016, I joined New, a project founded by Carlos Bayala. We started with no clients and built everything from the ground up, creating work for brands including NASA, MUBI and Lego in the UK, Andes Origen in Argentina, and Modelo and Pacífico in Mexico, alongside many non profit projects which were often the most rewarding and interesting of all.

I’m a frustrated musician, but still very much a drummer, a singer and an art director. I’m not one for the spotlight or ego driven environments. I’m driven by beauty, curiosity and the simple pleasure of doing good work with good people. My place is in the kitchen with the team, cooking together. I’m more than happy to step out and talk about the dishes with our customers, but I prefer to keep my hands busy and let the work do the talking.

In August 2025, I became Ema’s dad with Caro, my wife. Definitely the best job I’ve ever had.